Skills & Competencies for Sales Training Manager

Sales Training Manager job profile

JOB SUMMARY for Sales Training Manager

Manages a team of trainers that create and deliver sales training programs that support an effective and motivated sales force.

JOB RESPONSIBILITIES for Sales Training Manager

Partners with senior sales managers to assess training needs and develop programs focused on product knowledge and effective sales techniques and that will enable the sales team to maximize revenue potential. Monitors and analyzes sales team performance to evaluate the effectiveness of training and design follow up or ongoing programs as needed. Has strong knowledge and understanding of the organization's products, services, customers, competitors, and sales techniques.

Sales Training Manager SALARY RANGE

BASE 50%
$132,090
TOTAL 50%
$147,847
Job Level
M02
Job Code
SM15000016
Education/Degree
Bachelor's Degree
Reports To
Head of a Unit/Department

Sales Training Manager Skills and Competencies List

Proficiency Levels and Behavioural Indicators
Salary.com identifies five increasing levels of proficiency for each skill/competency. Some jobs require only a relatively low level of proficiency in each skill/competency, while other jobs will require a more advanced level of proficiency in the same skill/competency. These levels rate the degree of proficiency (skill level, expertise) we expect the incumbent to perform in the given skill/competency for the given job. Note that we intentionally do not associate timeframes or years of experience in performing the skill/competency because that can be misleading. Proficiency levels identify what the incumbent knows and can do rather than how long they have been doing it. Also, note that the proficiency levels are cumulative, e.g., a level 4 proficiency implies the ability to perform all the behaviors at the lower levels.
Check each Sales Training Manager skill and competencie below to view definitions.

13 general skills or competencies (Job family competencies) for Sales Training Manager

1 Job Family Competencies – Sales Training
Proficiency Level -3
Skill definition-Designing, delivering, supporting, assessing, and improving training sessions related to sales techniques to help salesperson grow sales skill.
Level 1 Behaviors
(General Familiarity)
Cites the core components of a successful sales training program to refresh basic sales skills.
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Level 2 Behaviors
(Light Experience)
Follows established guidelines for a sales training program to support generating attainable objectives.
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Level 3 Behaviors
(Moderate Experience)
Collaborates with multi-disciplinary teams to handle the sales tools and training program development.
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Level 4 Behaviors
(Extensive Experience)
Establishes performance metrics and key indicators to track the effectiveness and relevance of sales training programs.
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Level 5 Behaviors
(Mastery)
Advocates for the application of advanced tools to empower sales and achieve optimal business success.
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2 Job Family Competencies – Training and Development
Proficiency Level -3
Skill definition-The process of improving the job performance of an individual or group through structured and planned training sessions.
Level 1 Behaviors
(General Familiarity)
Compiles a list of risks and challenges in the training and development process.
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Level 2 Behaviors
(Light Experience)
Collects training feedbacks and prepares evaluation reports regarding learning outcomes.
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Level 3 Behaviors
(Moderate Experience)
Assesses training needs to develop a curriculum in support of employee skill development.
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Level 4 Behaviors
(Extensive Experience)
Creates the strategy and oversees the design, development and delivery of training programs to ensure compliance with regulations.
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Level 5 Behaviors
(Mastery)
Champions the adoption of assessment instruments to evaluate learning outcomes.
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3 Sales Training Manager - Skill and Competency
Proficiency Level - 3
4 Skill and Competency - Sales Training Manager
Proficiency Level - 4
5 Competency for - Sales Training Manager
Proficiency Level - 5

12 soft skills or competencies (core competencies) for Sales Training Manager

1 Core Competencies – Planning and Organizing
Proficiency Level -4
Skill definition-Managing and prioritizing resources and workloads by creating well-organized plans to attain organizational goals and objectives.
Level 1 Behaviors
(General Familiarity)
Cites potential challenges and workplace issues in delegating tasks that may impede well coordinated work.
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Level 2 Behaviors
(Light Experience)
Assists in identifying and breaking tasks into a sequence of steps for a more organized task plan.
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Level 3 Behaviors
(Moderate Experience)
Aligns tasks and priorities with business goals and objectives.
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Level 4 Behaviors
(Extensive Experience)
Creates programs to improve planning and organization of work to achieve business objectives.
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Level 5 Behaviors
(Mastery)
Builds and designs organizational systems and planning tools to enhance overall productivity.
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2 Core Competencies – Coaching Others
Proficiency Level -3
Skill definition-Ability to encourage, motivate, and guide individuals or teams to further enhance their performance.
Level 1 Behaviors
(General Familiarity)
Cites examples of how coaching is applied within own organization.
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Level 2 Behaviors
(Light Experience)
Explains job roles and responsibilities to others clearly.
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Level 3 Behaviors
(Moderate Experience)
Analyzes patterns and identifies key areas for improvement of processes or results.
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Level 4 Behaviors
(Extensive Experience)
Designs, documents, and implements a variety of coaching plans.
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Level 5 Behaviors
(Mastery)
Contributes to plans and policies re nurturing high-potential talent for retention and growth.
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3 Sales Training Manager - Skill and Competency
Proficiency Level - 3
4 Skill and Competency - Sales Training Manager
Proficiency Level - 4
5 Competency for - Sales Training Manager
Proficiency Level - 5

Summary of Sales Training Manager skills and competencies

There are 0 hard skills for Sales Training Manager.
13 general skills for Sales Training Manager, Sales Training, Training and Development, Training Management, etc.
12 soft skills for Sales Training Manager, Planning and Organizing, Coaching Others, Team Management and Team Building, etc.
While the list totals 25 distinct skills, it's important to note that not all are required to be mastered to the same degree. Some skills may only need a basic understanding, whereas others demand a higher level of expertise.
For instance, as a Sales Training Manager, he or she needs to be skilled in Planning and Organizing, be skilled in Coaching Others, and be skilled in Team Management and Team Building.

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